is not an event. It’s a process…
A complete brand development cycle of discovery, definition, development and communication.
Why is corporate branding important?
Corporate branding increases your company’s value and overall brand equity. Effective branding allows customers and stakeholders to relate to your brand and creating a unique corporate culture. Research has shown effective branding can bring an increase in brand value, equity, increase in employee productivity. Selling has become effortless as every new product or service launch by your brand has already implanted a perceived expected value in the consumer’s mind.
We offer the basic brand-mark (logo) creation design service to the complete package of corporate branding development. Focusing on intensive market research, creative brand strategies and finally executing superlative designs on print, web and products. Every process is done meticulously to ensure your vision is translated into a strong, lasting and memorable brand to your audience.
The corporate branding process
- Market Research and Analysis
- Name development
- Brandmark (logo) creation
- Corporate Branding: Brand DNA, Brand Promise, Brand Objectives
- Company Overview, Mission Statement, Core Values
- Brand Revamp
- Brand Training
- Brand Positioning
- Brand Manual
- Brand Hierarchy
- Brand Strategy
- Brand Management
- Trademark Registration
- Mascot Design
- Corporate & Brand Manual (Style Guide)
It is one of the key elements in Corporate Branding. A logo is a trademark; a graphical symbol or mark that is commonly used by companies or enterprises to promote themselves for instant recognition by the public. It is usually a combination of a symbol and font characters to form the company’s corporate identity.
A trademark is often seen as a necessity for most companies. Thus they would often engage a creative agency or logo designer to design and brand the company. A trademark often carries the meaning and the brand story of the company, delivering a specific message of the company to the public.
The trademark of the company can then be registered for its sole identity or usage. A trademark is also commonly used for marketing purposes for a company to represent itself.
At Jehm Studio, we understand the importance of a well-designed trademark and its identity that represents your organization. We believe that a trademark should also reinforce your core message, identity and values.
For just brand-mark(logo) creation. It will take approximately 7-14 days to complete.
For the entire corporate branding service, it would typically take at least 4-8 months for research, design and implementation, depending on the scale of each project.
For registered trademark services after the corporate branding stage, it would take 6-12 months to complete the process.
It is not compulsory but once your brand/trademark is registered, you can protect it by restricting others from using its name or logo. Once successfully registered, your registered trademark can last indefinitely as long as you renew it every 10 years.
A registered trademark is considered a form of your company’s intellectual property. You can use the registered trademark on your product, collaterals or for advertisement purposes. It is usually seen as a form of protection.
We encourage promising brands to register their trademarks once the design stage is completed. As your brand grows to be more popular, copyright issues would then follow. Registering your trademark allows you to license or franchise to others to use it. Also, it adds value to your company.
Brand owners or companies can apply for SPRING‘s Capability Development Grant (CDG) grant. The grant supports up to 70% of qualify costs for product design, development and manufacturing processes.
- Registered and operating in Singapore
- At least 30% local shareholding
- Group annual sales turnover ≤ S$100m or group employment of ≤200 employees
SPRING will assess the application based on your needs, the project scope and competency of the service provider in improving your business capabilities. All applications are subject to SPRING’s approval. For more information, please refer to Spring Website.
What is the process like?
- Non-obligatory consultation
- Quotation and proposal submission
- Speak to SPRING officer and fill up forms (by client)
- Develop proposal for SPRING and get approval (by us)
- Project commencement
- Reimbursement from SPRING after completion