What is Window Display/ Visual Merchandising
A retail store window display displays items which are on sale, featured or new. Many retailers recognize the importance of having Window Displays to attract customers into their retail shops.
A good retail store window display can draw the attention of passersby and bring them closer to the product or visit the retail store. As consumers spend time looking at the product and indirectly the brand product awareness is also generated and the possibility of purchases is increased. Window display is now often seen as an art as it takes time to conceptualize, create and install. Not only does the display have to be attractive, it must also represent the brand and the product effectively.
An effective retail store window display design starts with a theme and is always planned ahead. Product placement are carefully curated and making sure there is a focal point. Product placement are not to appear too cluttered as its is always within a comfortable eye level range.
A retail store window display is usually changed every month or based on season, to attract frequent shoppers or create awareness for new products.
What materials can i use?
The very basic of window decoration should incorporate the use of stickers printing and backdrops. In some cases, the fabrication of large-format backdrop is necessary to utilise window space. Production materials can come in the form of wood, acrylic, boards, foam boards, paper, cloth, metal, polymer etc.
Depending on each individual design, laser cutting or carpentry may be required. Light fitting and upholstery may also be incorporated. Finishing requests like prints, upholstery, painted or even epoxy coated can be accommodated. The possibilities are endless!
Why Jehm Studio?
Specialized in Visual Merchandising Singapore design, set-up placement and material curation. Being one of the branding practitioner, we adhere to the brand’s style guidelines. As our production team is located in Singapore, our fabrication process is thus more efficient and we exercise greater control over the quality of the pieces.
We are experienced in Luxury Visual Merchandising Singapore; Luxury Watches and Jewellery Displays. We also took part in various luxury event showcases and fabricate pop-up displays for retailers’ windows.
At Jehm Studio, we conceptualize, design, fabricate and install. We take time to explore new ideas, materials and innovative methodologies that would best represent your brand and product.
• Experienced Team
• Quality Guarantee
• Exploration of fabrication methodologies
What we do?
- Space Design & Conceptualization
- Merchandise Display
- Product Placement Planning & Styling
- Pop-up exhibition/retail Booth
- Props Design & Manufacturing
- Boutique Styling
Display showcase for the display for artist’s designed Timberland boots. An initiative by Mediacorp and Timberland. “Design a Shoe Competition”, a campaign for “The Big Heart”. for more info, visit http://tv.toggle.sg/en/channel5/the-big-heart/design-a-shoe-competition