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The benefits of Corporate Branding

Why do customers choose one brand over another? With products offering more or less the same features and benefits, the only thing that would differentiate your product or service from your competitors’ is your brand. Corporate branding is defined as the process of creating a favourable mental image in the minds of consumers whenever they […]

graphic design

5 Design Rules For An Effective Selling Brochure

A well-designed brochure advertises your products to potential customers and meets your objectives of creating brand awareness. Many companies use brochures to market their products because brochures are small and easy to carry around yet contain a lot of product-specific information. 1. Objective and Target Audience What is the purpose of your brochure? Who are […]